| | | [1] A DISCOURSE ANALYSIS IN ARTICLES ABOUT AGRICULTURAL PRODUCTS IN ENGLISH AND VIETNAMESE | | Base on the theories of Discourse Analysis, this thesis makes a Discourse Analysis of Articles about Agricultural Products in English and Vietnamese in order to discover some typical discourse features and find out the similarities and differences between them in term of the layout, lexical features and cohesive features. The findings of this study are presented based on a survey of 50 article items in English and 50 one items in Vietnamese newspapers which are taken well-known websites.
It is hoped that the results of this study will really provide some practical applications for teaching and learning English. This thesis may also be helpful for students as well as reporters in writing successful articles about agricultural products. | | | NXB: 2015 | | Ký hiệu: 420.637 VĂ-T | Chủ biên: | Tác giả: Văn Thị Thu | | Ngày: 06/01/2016 | Quy cách: 105tr. : mh; 30cm | Còn lại: 1/1 | Chỉ đọc | | Từ khóa: VĂN THỊ THU, A DISCOURSE ANALYSIS IN ARTICLES ABOUT AGRICULTURAL PRODUCTS IN ENGLISH AND VIETNAMESE, A DISCOURSE ANALYSIS, AGRICULTURAL PRODUCTS | | Đối tượng mượn: Giảng viên; Học viên học ngoại ngữ; Học viên SĐH; Sinh viên | | |
| | | | [2] A STUDY OF PERSUASIVE STRATEGIES IN
ADVERTISEMENTS OF BEAUTY CARE
PRODUCTS IN ENGLISH AND VIETNAMESE | | This thesis aim at conducting a study of persuasive strategies in
advertisements for beauty care products in English and Vietnamese. The data
for analysis are 250 samples (125 in English and 125 in Vietnamese) which
contain persuasive strategies from the internet. The description research is
carried out based on the combination of a variety of methods namely
qualitative and quantitative. The thesis is analyzed, compared and contrasted
the similarities and differences in persuasive strategies in advertisements for
beauty care products in English and Vietnamese in term of layout, lexical
choices, syntactic features and pragmatic feature.
The findings show that both English and Vietnamese advertisement
for beauty care products on the internet display a general layout with five
parts: Headline, Body Copy, Illustration, Slogan and Standing details in
which the Headline, the Body Copy are the main parts. Vocabulary choices,
sentence types and voice are prominent grammatical features which were
qualitatively and quantitatively analyzed and compared. Moreover, commonly
used persuasive strategies of advertisements for beauty care products in
English and Vietnamese are also identified. Finally, pragmatic features reveal
that representative, commissive and directive are the most prominent devices
used in persuasive strategies of advertisements for beauty care products in
English and Vietnamese. | | | NXB: 2014 | | Ký hiệu: 420.8 NG-N | Chủ biên: | Tác giả: Nguyễn Thị Hồng Nở | | Ngày: 29/12/2015 | Quy cách: 133tr. : mh; 30cm | Còn lại: 1/1 | Chỉ đọc | | Từ khóa: A STUDY OF PERSUASIVE STRATEGIES IN
ADVERTISEMENTS OF BEAUTY CARE
PRODUCTS IN ENGLISH AND VIETNAMESE, Nguyễn Thị Hồng Nở, NG-N, NG-N | | Đối tượng mượn: Giảng viên; Học viên học ngoại ngữ; Học viên SĐH; Sinh viên | | |
| | |
| | | | [4] AN INVESTIGATION INTO GRADUATION
USED IN ADVERTISING OF COSMETICS
IN ENGLISH AND VIETNAMESE | | The thesis aims at investigating Graduation used in advertising of
cosmetics in English and Vietnamese in form of the syntactic features of
phrases, in semantic view of Appraisal Theory as well as in pragmatic view of
Speech Acts. The study is both quantitative and qualitative. The data for
analysis in this thesis were 300 samples of slogans of advertising cosmetics
(150 in English and 150 in Vietnamese) obtained from websites and
magazines of well-known cosmetic companies in the world and in Vietnam.
The thesis focused on analysing and contrasting Graduation used in
advertising of cosmetic in English and Vietnamese. The findings obtained
from the data analysis revealed that Graduation used in advertising of
cosmetics were syntactically found in form of noun phrases, verb phrases,
adjective phrases as well as adverb phrases. Semantically, Graduation was
used in advertising of cosmetics in English and Vietnamese as modes of force
and of focus. Additionally, Graduation was pragmatically found in boosting
illocutionary force of representative and of directive in advertising of
cosmetics in English and Vietnamese. The study also pointed out the
similarities and differences between Graduation used in advertising of
cosmetics in English and Vietnamese in terms of syntactic and semantic
features. Hopefully, the results of the study will lead some mentioned
implications and suggestions to practical applications for teaching and
learning English | | | NXB: 2015 | | Ký hiệu: 420.8 CA-N | Chủ biên: | Tác giả: Cái Thị Kim Nhung | | Ngày: 04/01/2016 | Quy cách: 162tr. : mh; 30cm | Còn lại: 1/1 | Chỉ đọc | | Từ khóa: AN INVESTIGATION INTO GRADUATION
USED IN ADVERTISING OF COSMETICS
IN ENGLISH AND VIETNAMESE | | Đối tượng mượn: Giảng viên; Học viên học ngoại ngữ; Học viên SĐH; Sinh viên | | |
| | |
| | | | [6] AN INVESTIGATION INTO STYLISTIC DEVICES USED IN BUSINESS ENGLISH SPEECHES DELIVERED IN TED CONFERENCES | | This thesis examined stylistic devices used in businees speeches delivered in Ted conferences. The data of the study were collected from business speeches in Ted conferences. The data was described and analyzed on stylistic aspects under qualitative and quantitative approaches to yield more precise points on stylistic devices in English business speeches in Ted conferences. On a close analysis, the thesis tried to find out some commonly used stylistic devices in business language in English business speeches, namely repetition, metonymy, metaphor, rhetorical questions, alliteration, and personification and to find out the function of stylistic devices in business speeches. With the hope of contributing to better teaching and learning English as a foreign language, especially to better the awareness of learners in understanding and writing a persuasive and interesting speech, some suggested ideas were also included. | | | NXB: 2015 | | Ký hiệu: 420.338 PH-H | Chủ biên: | Tác giả: Phạm Hà Mỹ Hạnh | | Ngày: 06/01/2016 | Quy cách: 92tr. : mh; 30cm | Còn lại: 1/1 | Chỉ đọc | | Từ khóa: PHẠM HÀ MỸ HẠNH, AN INVESTIGATION INTO STYLISTIC DEVICES USED IN BUSINESS ENGLISH SPEECHES DELIVERED IN TED CONFERENCES | | Đối tượng mượn: Giảng viên; Học viên học ngoại ngữ; Học viên SĐH; Sinh viên | | |
| | | | [7] AN INVESTIGATION INTO STYLISTIC DEVICES
IN THE COACHES’ COMMENTS IN THE
TELEVISION SHOWS “THE VOICE US” AND
“THE VOICE VIETNAM” IN 2012 | | The study is an attempt to find out the coaches’ comments in The Voice US and The Voice Vietnam in 2012. The data for analysis in this thesis are 600 examples of coaches’ comments (300 examples in English and 300 examples in Vietnamese). All examples collected from English and Vietnamese TV shows. The research is carried out based on the combination of a variety of methods namely qualitative, quantitative, statistics, descriptive, analytic, synthetic, comparative, contrastive and inductive. The study focuses on finding out the similarities and differences between the coaches’ comments in the above programs in terms of SDs. I found the similarities and differences in terms of simile, metaphor, rhetorical question, hyperbole, repetition and irony in the coaches’ comments in the television shows in “The Voice US” and “The Voice Vietnam” in 2012. | | | NXB: 2014 | | Ký hiệu: 420.8 PH-D | Chủ biên: | Tác giả: Phạm Trần Hồng Diễm | | Ngày: 29/12/2015 | Quy cách: 141tr. : mh; 30cm | Còn lại: 1/1 | Chỉ đọc | | Từ khóa: AN INVESTIGATION INTO STYLISTIC DEVICES
IN THE COACHES’ COMMENTS IN THE
TELEVISION SHOWS “THE VOICE US” AND
“THE VOICE VIETNAM” IN 2012 | | Đối tượng mượn: Giảng viên; Học viên học ngoại ngữ; Học viên SĐH; Sinh viên | | |
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| | | | [9] Điều hành Tour/ 旅游管理综论 | | | | | NXB: 2000 | | Ký hiệu: 658.4 ĐI-Ê | Chủ biên: | | Ngày: 28/03/2016 | Quy cách: 287tr. : mh; 30cm | Còn lại: 1/1 | Chỉ đọc | | Từ khóa: Điều hành Tour, 旅游管理综论, 4152063, Điều hành, Tour | | Đối tượng mượn: Giảng viên; Học viên học ngoại ngữ; Học viên SĐH; Sinh viên | | |
| | | | [10] Đọc hiểu I (thương mại)/汉语阅读教材1贸易旅游篇 | | | | | NXB: 2002 | | Ký hiệu: 495.184 ĐO-C Đọc hiểu I(TM) | Chủ biên: | | Ngày: 28/03/2016 | Quy cách: 153tr. : mh; 30cm | Còn lại: 1/1 | Chỉ đọc | | Từ khóa: Đọc hiểu I (thương mại), 汉语阅读教材1贸易旅游篇, 4152272, Đọc hiểu I | | Đối tượng mượn: Giảng viên; Học viên học ngoại ngữ; Học viên SĐH; Sinh viên | | |
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